About


Imaginalis is an art advisory company specializing in post-war and contemporary art, operating at a private and corporate level. We are active accross the international art market and help our clients navigate the complexities of the art world.

Our core focus is to guide new or established collectors build and grow their art collections, offering personalized services tailored to their unique vision, areas of interest and budget requirements. We understand that building a collection can be a daunting task, and we’re here to guide through every step with the maximum discretion and transparency. We work closely with each client to understand his preferences and then use our extensive network of industry professionals to find suitable artworks for the collection. We have an in-depth knowledge of the art market, and we stay up-to-date on the latest movements in the art world.

Imaginalis also provides corporate art services for companies who are looking to get more involved with art in diverse ways. Our expertise can assist clients in creating a cohesive program that reflects their company's values and enhances its brand image.

The company was founded in 2014 by Rita Almeida Freitas. Before founding Imaginalis, Rita previously worked at Phillips de Pury (London), was a nominator for the FT Oppenheimer Funds Emerging Voices Award and has collaborated with ARCO art fair as a collector's liaison. Rita was also the co-founder of The SPOT: Sculpture Park and Outdoor Tendencies and a guest lecturer in the Art Market Post-Graduate program at Universidade Nova (Lisboa). Most recently, Rita joined the founding members board of POR:TA, a nonprofit association that supports Portugal-based visual and performing artists. Currently, Rita also consults for companies who aim to integrate cultural solutions in their strategy to enhance their visibility and brand. The years spent in Paris, London and São Paulo allied to her extensive travels have provided her an excellent worldwide network, including private collectors, art dealers, curators and artists, therefore offering a privileged access to varied art market sectors.